TESLA INTEGRATED MARKETING COMMUNICATION PROPOSAL
We have developed a campaign that is specifically designed to maximize long-term, sustainable growth while establishing Tesla's brand as the American standard for innovation, sustainability, and practicality. By infiltrating traditional and contemporary marketing spaces we are laying a foundation for Tesla to continue to target new audiences and regain control of discourse around its brand. We are turning skeptics into adopters, and adopters into brand advocates. This is the arrival of Tesla marketing.